This is a section comprised of smaller projects, bits of projects we liked, and some side projects. In short – anything that is worth talking about, but doesn’t need a dedicated page.
Peloton In-Studio Badge
When Peloton studios reopened in August 2022, we proactively pitched the idea of creating a exclusive Peloton badge that could only be redeemed by taking a class at Peloton Studios New York, and London.
Peloton AFO ‘22 Line-Up Leak
All For One is a music-festival-inspired annual event that Peloton hosts over the summer. The release of the line-up has become an anticipated event for die-hard members.
Unfortunately, the AFO ‘22 lineup leaked a bit early. Moments after the line-up was posted on social, it was deleted. However, eager members were quick to screenshot and share with the unofficial Peloton fan-page, @Pelobuddy.
Rather than sweep the mistake under the rug, we used it as an opportunity to engage with our community and created a bespoke message to @Pelobuddy and their followers. It was posted and deleted in a very similar fashion to how the official line-up was leaked, turning a major mess-up into a fun way to communicate with our audience and drive some hype for the event.
Lizzo In-Studio “Special” Guest
Over the past summer we reopened Peloton Studios New York to the public, but one fan's time in the studio really stood out because not only did she use the class to launch her new album Special, but she also made the class so popular that it crashed our platform. A problem that was turned into an opportunity to create videos, posts, and earned media.
All conceptualized, written, cut, recut, and finished in just a few hours. All thanks to one very. very famous fan – Lizzo.
28,000+
Returning Members
(After 30 Days Off)
4.8MM+
Total Impressions
Regatta Ginger Beer Relaunch
Regatta Ginger Beer needed to stand out in a crowded category.
We helped lead a complete rebrand/redesign of the brand with the development of a brand guideline book that outlined design and tone to be used by internal teams.
Additionally, we partnered with illustrator David Doran to create a set of hero illustrations to kick-off the new art direction for the brand. Assets were leveraged across social, web, print, etc.
Playstation Vue
Way back in 2014, PlayStation wanted to launch a new streaming service. A few grueling weeks and 1000 screenshots of the Batcave later, we had these spots that toed the line between a “PlayStation” feeling and something a bit more let’s say “cheeky”.
Press
Creativity
AdWeek
VOCALiD – Goldivox
VOCALiD is an organization that uses voice donations to make personalized voices for the vocally challenged. We needed to shed light on a problem most people didn’t know existed and show them the power their voice has to help someone else find their own.
We created a voice-activated film about Goldivox; a vocally-disabled girl searching for a voice that fits—that would only play if the viewer read the words on the screen aloud. When people shared their voice, Goldivox could continue on her journey.
Fun Fact: This project almost resulted in a lawsuit :)
Awards
FWA - Website of the Day
2016 Cannes - Cyber Shortlist
Press
Adweek
AgencySpy
FastCo.
The Drum
CNN Espanol
Ads Of The World
Quartz
PSFK
Tecate #MyBoldOpinion
Tecate wanted to own the biggest boxing match of a generation. Mayweather vs. Pacquiao. So we branded the pre-fight conversation by inviting our fans to do what every boxing fan loves to do - give their predictions. And then we had two boxing legends discuss them. #MyBoldOpinion
Tecate Light – One Bold Night
Tecate Light is a light beer with Mexican attitude and a bold flavor. To launch the beer in the States, we introduced The Black Eagle.
Alongside the TV campaign, we created a four-part digital series that follows the Black Eagle’s friends as they try to catch up with him throughout the night.
Short Film Trailer
Sundays With Love Season 3
Ally Love is one of Peloton’s break out Instructors. Sundays With Love, unofficially known as “Peloton Church”, is her signature series.
We were asked to develop the visual direction and create internal and external marketing assets for the third season.
SWL3 Achievment Badge
