Just so we’re all on the same page, neither of us had anything to do with the creation of Oatly’s “Wow, No Cow!” Super Bowl spot.
Oatly purchased media during Super Bowl LV, with the plan to run a 2014 Swedish spot featuring Toni Petersson, Oatly's CEO, playing a keyboard while singing a jingle.
”Do something around it” was the ask.
Making t-shirts about just how bad the spot was, letting everyone in on the joke, was the answer.
I’ve totally changed my mind on @oatly’s ad. As @iiiitsandrea said, they are pulling a stunt, led by the ad on TV.
— Vincenzo Landino (@vincenzolandino) February 8, 2021
That ad was shot 3 years ago, it’s on YouTube, here: https://t.co/NfBxxV801Q
And they knew you’d hate it! How? Check out what they’re selling: pic.twitter.com/geRpEgS4fV
It gets better! A courier just showed up at my door with this Oatly package after I signed up after I saw the ad! A friggin courier. pic.twitter.com/3cFydE49mR
— margi cheske (@peeweewla) February 8, 2021
