Buy URLs featuring highly specific, very common furniture searches
Have said URLs redirect to their exact searches on Furniture.com
Make ads showing people that instead of running around the internet looking for furniture, they could just find it on Furniture.com
Furniture.com came to us with a tagline and two dreams–tell more people that they could find all of their highly specific furniture on Furniture.com and say "furniture dot com" a bunch.
So we came back to them with an idea to: