“I thought Peloton was just cycling. Y’all need to do a better job at advertising all the other disciplines.”
@GlowMD, Peloton Member
THE BRIEF
Due to another project being canceled late into the game, Peloton had media purchased and nothing to do with it.
We were given a day to turn around a concept and artwork that drove home Peloton was more than a Bike.
+567%
HIGHER THAN CLICK-THRU BENCHMARKS
Mobile geofencing extended the reach, targeting high value customers passing near their nine walls across Manhattan and Brooklyn. The extension continued the conversation from out-of-home to new heights, with a staggering 372,937 added digital impressions.
The geofencing click-through rate averaged at 0.53%, +567% higher than the industry average for the Fitness vertical.
