THE
RE-RELAUNCH

Once “YouTube Red” changed to “YouTube Premium” most people were left more confused than before. Other than YouTube without the ads, consumers didn’t know what it had to offer.

These spots were part of YouTube Premium’s big push into the global market, set to air as preroll and on TV in (if memory serves) 9 countries.

They are... cute. They’re cute spots.

Directed by Guy Shelmerdine