TIDE LOVES STAINS
Tide has been fighting stains for a long time, but why? Tide owes everything to stains. They are the Yin to Tide's Yang. Without stains, there would be no Tide.
Tide and stains were made for each other.
So for Valentine's day, we expressed that love by dedicating love songs to stains.
Our videos ran as YouTube pre-roll before love songs, radio ads played directly in front of love songs and radio DJs read our dedications live, on air.
CASE STUDY
To: Chocolate
To: Coffee
To: Wine
To: Ice Cream
To: Tomato Sauce