This work was for the US launch of one of the UK’s largest real estate brands. While we had a format that we were held to, we were able to push it a little further than what had been done in the UK and Australia.

“While not laugh-out-loud funny, the spots do a decent job of getting the brand’s message across.”

Overall, the 4 TV spots and 5 radio ads contributed to raising aided awareness from 0% to 50.5% and unaided from 0% to 2.56% (typical launch stands at 1%).