Steve’s Ice Cream was a Boston staple since 1973,
credited for introducing premium ice-cream with unexpected “mix-ins.”
THE
BRIEF
Reintroduce Steve’s Ice Cream to the world and lean into the creativity the brand has embraced since it’s inception.
Thus, “Crave the Unexpected” was born.
We teamed up with artist Dan Lam
and the Institute of Contemporary Art to create a immersive (and delicious) summer event.
Social
Alongside the summer activation, we were tasked with relaunching the brand on social. Limited-to-no brand assets led us to lifting patterns from the newly redesigned packaging to use as social artwork and create a grid that users could explore the new flavors.
