The year prior, Seagram’s 7 founded
National Dive Bar Day
to support and preserve a struggling American past time.
THE BRIEF
Get people into dive bars on National Dive Bar Day.
THE KILLS
a duo with deep roots in dive bars and their patrons
We teamed up with the Kills to release remastered versions of b-side tracks exclusively in dive bar jukeboxes on 7/7, National Dive Bar Day.
